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Logicom Distribution Attends Cisco Live Berlin 2017


Logicom Distribution, the leading regional Distributor of Technology Solutions and Services, attended the recent Cisco Live EMEA event, in Berlin, Germany, on 20 – 24 February, 2017.

Cisco Live EMEA is a prime destination for the education and inspiration needed to thrive in the world of digital business. Thousands of technology innovators – including key players of the Logicom Distribution Cisco team – gather each year for a transformational experience that includes discussions among today’s IT visionary thought leaders, more than 600 education sessions, involvement of Cisco’s top partners, and numerous opportunities to build the connections required to fuel personal and professional growth. 

This year’s event saw 12,000 customers, as well as Cisco partners and distributors come together to hear Cisco leadership share their unique insights on the opportunities for today’s innovators to help lead digital transformation.

The event began with a one-day Disti Live session – the first of its kind – where senior Cisco technology leaders shared the company’s distribution vision and strategy, and awarded top regional distributors based on achievements and performance of the past fiscal year.

During the Disti Live session, Logicom Distribution was named Regional/Speciality EMEAR Distributor of the Year​. Logicom was recognized for its focus and investment towards Digital Transformation through Digitization, having cultivated a team of professionals dedicated to capturing the immense opportunity around Digitally Ready Networks (DRN) in Eastern Europe and the Middle East.

In the context of Cisco Live 2017, Martin Meitza, Logicom Cisco Business Unit Director, and Alexandros Girtzis, Logicom Cisco Architectures & Technologies Manager, met with over 15 Independent Software Vendors (ISVs) to discuss Retail, Hospitality and Collaboration solutions through both Cisco Meraki and Cisco Classic.

Commenting on the event highlights, Martin Meitza said: “We find ourselves at a crucial time in the IT industry, with digital transformation on everyone’s minds. Distribution will guide the way to a fully digital-integrated business environment, providing support to key partners and customers in this critical process. In terms of Collaboration, Cisco’s newly announced SPARK Board is the Next Big Thing, and is set to transform how we interact as teams across companies and different platforms and devices. Finally, Cisco will continue to lead the way in Security, with innovative solutions that mitigate risk and reduce complexity so customers can move their business forward while staying secure.”


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